Marketing News

May the Floss Be with You

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By: TOM BRANNA

Editor

Oral care brand Firefly is running the Star Wars Rebel Smiles Sweepstakes, which will award a family trip for four to Houston to visit to Space Center Houston. The sweepstakes celebrates the new film and the newly launched Firefly Star Wars Rey Lightsaber Toothbrush, a great addition to the brand’s wide lineup of Star Wars oral care products.  “We’re constantly impressed by the excitement of Star Wars fans, which is why we are thrilled to introduce a fun sweepstakes that ties into the new mov...

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